To evaluate mobile performance, run tests using tools like PageSpeed Insights. These tools can help uncover layout issues, poor interactivity, and SEO Anomaly slow-loading assets on mobile devices. Pay close attention to whether responsive web design works correctly, meaning your site adapts to various screen sizes.

As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages.

Let us show you why we will be the LAST marketing agency you ever engage with. The ‘Solo’ plan is priced at $10.67 per month (billed yearly at $128). They also offer other plans like ‘Starter’, ‘Growth’, and more, with varying features and pricing. The Screaming Frog SEO Spider tool offers a free version with limited features. The paid version, known as the ‘Licensed’ version, is priced at £149.00 per year. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.”

• However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed.
• It checks every page on your website for over a hundred predetermined SEO issues.
• To get a better sense of what’s happening, use Google Search Console.
• While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal.
• However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website.

E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues. That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors.

We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions. Key insights were placed prominently to meet user expectations immediately. Outdated and irrelevant articles were removed to eliminate clutter and improve the overall site quality. For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy.

These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data. For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost.

Content Quality and Relevance

Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t.

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You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content. This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables.

The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others. Of all the actions we took I am convinced that the content audit was most effective. Every site is different and receives penalties for different reasons.

But a good target is scoring 90+ in Google PageSpeed Insights (mobile and desktop), and a load time of under 2 seconds in GTmetrix. We’ve covered the topic in detail in this Page Speed Optimization Guide. But I will say that speeding up your site is something that’s worth spending time on. You can find the number of indexed pages for your site in Google Search Console’s “Coverage” report.